Street gaming platform entitled "Rise & Hustle" introduces a tap-to-earn system in Nigeria, allowing users to engage and potentially earn money.
Rise & Hustle, a groundbreaking gaming operator co-founded by Anthony Broadhurst and Josh Jones, a key figure in Africa's gaming and crypto world, has launched its reward-based mobile street game series in the Nigerian market. The company aims to become Africa's most culturally relevant gaming operator, reshaping the mobile gaming ecosystem across the continent.
The company's CEO and co-founder, Josh Jones, has stated that Rise & Hustle is flipping the script on how value is created for a generation's time and talent spent on mobile games. By offering free-to-play games that reward players with tangible prizes, mobile airtime, and Rise Tokens (crypto assets on the Binance Smart Chain), Rise & Hustle is building a cultural movement where everyday entertainment turns into real-world rewards.
Squads and community are central to the gameplay, with leaderboards, status, and real-time tournaments available. Players can rise from Hustler to Kingpin, earning Bucks during gameplay to unlock these rewards. The games are designed in-house by Rise & Hustle, with a focus on mobile-first entertainment.
Rise Tokens create a real economy, incentivizing player loyalty and activity via blockchain technology. This gaming-finance convergence in Africa aligns gaming rewards with digital asset ownership, setting Rise & Hustle apart from traditional gaming platforms.
Rise & Hustle's growth strategy and expansion plan focus on establishing itself as Africa's leading culturally relevant tap-to-earn gaming operator. The company plans to solidify its presence in Nigeria and then expand regionally to Kenya and Ghana before the end of 2025. Through strategic local partnerships and AI-driven content customization, Rise & Hustle adapts experiences to regional tastes, boosting player engagement and retention across diverse African markets.
In addition to its current offerings, Rise & Hustle plans to launch a comprehensive real money gaming product imminently, adding new earning and gameplay possibilities beyond free-to-play rewards. This expansion will further enhance monetization and user engagement.
Josh Jones, an experienced iGaming entrepreneur, emphasizes that Rise & Hustle isn't just a game but a cultural movement. Players grind together to reach the top through ambition and hustle. The company also emphasizes collaborations with mobile networks, influencers, and pioneering brands to drive distribution, awareness, and network effects.
In summary, Rise & Hustle's strategy merges innovative gamification, blockchain rewards, AI localization, and aggressive regional market expansion to reshape Africa's mobile gaming ecosystem. The company transforms user time and attention into real-world value while expanding rapidly from Nigeria into key neighboring markets.
- Rise & Hustle, with its focus on mobile-first entertainment, is not only disrupting the African gaming industry but also venturing into fintech by offering Rise Tokens, crypto assets on the Binance Smart Chain, as rewards.
- As part of its expansion plan, Rise & Hustle aims to leverage fintech and AI to create a real economy with its gaming-finance convergence, setting itself apart from traditional gaming platforms and expanding into Kenya and Ghana by the end of 2025.
- Beyond free-to-play rewards, Rise & Hustle is eager to launch a comprehensive real money gaming product, merging investing in the fintech sector with technology-driven mobile gaming, to provide players with new income opportunities while enhancing user engagement.
