Strive Gaming unveils plans for fresh investment round intended to fuel expansion goals within the American market.
Strive Gaming, a prominent Player Account Management (PAM) platform within the U.S. gambling sector, has announced it has secured new funding, with OpenBet leading the round. OpenBet, a renowned content, platform, and service provider for the global betting industry, aims to deepen its partnership with Strive Gaming.
The partnership between the two companies promises to further enhance OpenBet's product architecture, providing increased commercial opportunities across North America. This includes newly regulated tribal markets. OpenBet holds a significant presence in the U.S., supplying technology, content, and services to several leading brands that power their retail and digital gambling offerings.
The investment consolidates the association between the firms, bringing their leading platforms to the market as a fully integrated solution. The combined offering includes player protection and regulatory compliance features from Neccton, acquired by OpenBet in 2023.
Founded in 2021 by Damian Xuereb and Max Meltzer, Strive Gaming will continue to be led by its founders and will operate independently. The PAM solution will maintain its platform-agnostic nature while ensuring the deepest integration with OpenBet for future growth prospects.
Commenting on the partnership, Jordan Levin, CEO of OpenBet, stated: "Our investment in Strive Gaming opens up new possibilities for OpenBet, bolstering our position as a comprehensive, global industry leader. With Strive Gaming's PAM serving as a future-proofed solution for the U.S. market, combined with OpenBet's high standards, we can offer U.S. operators a fully integrated, turnkey proposition that will enhance responsible gaming experiences. We are excited about our partnership with Strive Gaming and look forward to working closely with its team."
Max Meltzer, CEO of Strive Gaming, said: "Strive Gaming is poised to grow its PAM market share and become a leading name in the U.S. online gambling sector in the coming years. OpenBet is a well-respected brand in the global sports betting industry, and we are pleased about their investment, as this partnership will take us in an innovative direction, while preserving our independence. We are thrilled about our partnership with OpenBet - together, OpenBet and Strive Gaming boast expertise across the entire betting industry, combined with strong technology and talent."
Within three years of its inception, Strive Gaming has emerged as one of the leading U.S. PAM providers in terms of customer base, collaborating with partners such as Four Winds Casino, Golden Nugget (now operated by DraftKings), Desert Diamond, and Betsafe. Strive Gaming's PAM offering caters to the unique requirements of U.S. facing operators, offering swift market entry in the complex regulatory environment, along with competitive features and a wide range of integrations with leading content providers worldwide.
The investment round also included Knutsson Holdings AB, the former largest shareholder of casino content giant, NetEnt before its acquisition by Evolution Gaming, Astralis Capital Management LP, a specialist gaming fund, and Betsson AB, a global gaming operator that was a seed investor in Strive Gaming's rapid growth.
Sports betting technology company OpenBet has deepened its partnership with Strive Gaming, a prominent Player Account Management (PAM) platform in the U.S. gambling sector. This partnership aims to further enhance sports betting experiences for operators in North America, including newly regulated tribal markets.
