Subscription Economy to Reach $1.2 Trillion by 2030, Led by Digital Video and Mobility Services
The subscription economy, currently valued at $722 billion (€614bn), is set to grow significantly by 2030. Digital video services and mobility subscriptions are expected to drive this growth.
By 2030, the subscription economy is forecasted to reach $1.2 trillion. Digital video services will account for over 33% of global subscription spend, indicating a substantial shift in consumer behaviour. Meanwhile, mobility-as-a-service subscriptions are projected to grow by over 540% between 2025 and 2030, with the overall automobile market in Austria expected to reach approximately $8.67 billion by the same year.
To maintain growth and reduce churn, subscription providers must focus on distinctive value and effective management strategies. Subscription bundling allows users to make informed decisions, increasing satisfaction and retention. Flexible management empowers users with more options, reducing the risk of losing control to third parties.
The subscription economy's future looks promising, with digital video services and mobility subscriptions leading the growth. To capitalise on this, providers must deliver unique value and implement bundling and flexible management strategies to minimise churn and maintain control.
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