Swedish gaming company Svenska Spel opts for Kambi as its sportsbook technology supplier
👉 Revamped Sports Betting Partnership Unveiled
Crank up the excitement, folks! Kambi Group, a titan in sports betting technology, has inked a groundbreaking deal right here in the heart of Sweden. In an announcement made this week, the company revealed they've signed an exclusive long-term pact with the mighty Swedish operator, Svenska Spel Sport and Casino. Under this new arrangement, Kambi takes the reins, powering the operator's retail and online sportsbook.
The big deal comes after a ferocious tender process that saw Kambi emerge as the top contender. Kambi's unwavering commitment to compliance, extensive experience working with global operators, and top-notch sportsbook product, which utilizes cutting-edge technology, were major factors in Svenska Spel's decision to team up with Kambi.
According to the agreement, Kambi's subsidiary, Shape Games, will handle the front end of Svenska Spel's new sportsbook. This alliance promises strategic advantages and a wealth of customization options for the operator, enabling them to stand out in the crowd and deliver unforgettable experiences. In a statement, Kambi revealed that the partnership could generate a "meaningful financial impact" starting from the second half of 2024.
Dan Korhonen, head of product sports betting for Svenska Spel Sports and Casino, shared that Kambi was selected following an exhaustive evaluation process. "We've looked long and hard at various options, and we believe we've found the perfect partner in Kambi," he added.
Korhonen foresees the collaboration to dramatically boost Svenska Spel's offerings. He's thrilled to unveil their new sportsbook next year, promising unparalleled entertainment for customers.
Kambi Just Can't Wait to Power Svenska Spel's Sportsbook
Kristian Nylén, Kambi's co-founder and CEO, spoke about Svenska Spel's significant presence in the regulated gambling scene in Sweden. He expressed sheer delight at being chosen as the long-term sportsbook provider for the leading operator. "With momentum and our long-term strategy in full swing, this partnership marks a significant milestone for the business. It gives us the chance to fortify Kambi's stance in one of our key markets," Nyleen concluded.
"Svenska Spel is renowned as one of Sweden's most prestigious brands, and as a Swedish-born company myself, I'm pinch-me proud to partner with them as their long-term sportsbook provider."
Back in '97, Svenska Spel was born after the merger of leading Swedish operators, Svenska Penninglotteriet AB and AB Tipstjänst. From there, the company has flourished into a powerhouse in the Swedish gambling market. Svenska Spel boasts a robust presence within the retail sector, with a whopping 5,000 retail outlets, and continues to grow in the lucrative online gambling arena.
In this thrilling partnership, Kambi and Svenska Spel join forces, bringing top-tier sports betting technology to Swedish shores. Buckle up, folks! It's going to be one hell of a ride.
- The partnership between Kambi Group and Svenska Spel Sport and Casino will also extend to the online gambling sector, offering online sports betting alongside their casino services.
- This alliance will put Kambi in the spotlight of the online gambling industry, as their sportsbook technology powers both the retail and digital platforms of Svenska Spel, a prominent Swedish operator.
- As both companies benefit from this collaboration, technological advancements in sports betting and online gambling are expected, given Kambi's commitment to leveraging cutting-edge technology and Svenska Spel's strategic focus on innovation in finance and technology.
