Targeting Future Consumers Cannot be Delayed: Strategies for a Novel Market
Fresh Take:
The media world is always in a state of flux, and it's speeding up faster than ever with the arrival of each new generation. As the youth take over, innovative methods to captivate and market to consumers are popping up left and right.
Croud, a global media powerhouse, is all about driving brand growth through reinvention. They've ditched the old-school agency model in favor of connecting a worldwide network of around 2,400 digital wizards (known as Croudies) with over 500 in-house specialists, thanks to their unique tech. This flexible arrangement allows them to effortlessly scale insights and performance across the globe.
Recently, ADWEEK digital editor and "Young Influentials" podcast host, Colin Daniels, chilled with Kris Tait, the U.S. managing director at Croud. In this thrilling sit-down, Kris spilled the beans on the hottest marketing trends that are making waves with the young guns.
Stream the episode right here or catch it on the likes of Apple Podcasts, Spotify, Pandora, or iHeartRadio.
A Giant Leap for Car-Sharing: How Turo Took the Top Spot
While researching for this piece, I stumbled upon some juicy insights about how Turo climbed to fame as the world's largest car-sharing marketplace. Here are a few intriguing trends that businesses are employing to snag the attention of the young turks:
Trends that are turning heads:
- Social media and influencer marketing: Businesses are pouring money into social media platforms like TikTok, Instagram, and YouTube to reach the younger generations. It's all about teaming up with influencers who have a massive following among the demographics you're targeting[1].
- Interactive and experiential marketing: Brands are building immersive experiences, such as events, pop-ups, and brand activations, to engage with the young'uns in a more personal and memorable manner. Look no further than Coachella brand activations for inspiration[1].
- Sustainable and ethical marketing: With increasing concern for our planet and environment, younger audiences are drawn to brands that prioritize sustainability, social responsibility, and ethical practices. A little love for the environment can go a long way in driving brand loyalty[4].
- Digital content and storytelling: Compelling storytelling and top-notch digital content are must-haves for snagging the attention of the digitally-savvy younger audience. Think short-form videos, podcasts, and interactive stuff[3].
- Personalization and user-generated content: Personalizing messages and products to individual preferences and encouraging user-generated content can foster a sense of community and amp up brand engagement among the young guns.
- In the dynamic business world, technological advancements have enabled a shift towards personalization and user-generated content, as brands strive to cultivate a sense of community and engagement among younger audiences.
- Harnessing the power of finance, technology, and business trends, companies like Croud are propelling growth through innovative methods, such as integrating a network of digital experts to offer global scale and performance.
