Tech Executive Andrea Bendzick Appointed as Wpromote's New CEO
Fresh Take:
Hey there, folks! Exciting news in the media world as Andrea Bendzick, a seasoned tech executive, steps up as the new CEO at independent digital marketing powerhouse, Wpromote. Word about this appointment was exclusively leaked to ADWEEK.
Saying farewell but not completely goodbye is Mike Mothner, Wpromote's founder. He'll still keep a spot on the board of directors, though.
With this move, Wpromote continues its pattern of luring Silicon Valley bigwigs for fresh leadership. Bendzick's most recent stint was as CEO at Astreya Partners, where she spent over five years. Before that, she held top positions at NTT Data and HP.
By bringing Bendzick onboard, Wpromote is doubling down on tech-savvy executives over industry veterans. It's a strategic move that's already showing results, with recent appointments like Andrew Mahr as Chief Revenue Officer and Amir Feder as Chief Financial Officer.
Enrichment Insight: Andrea Bendzick's impressive background includes co-founding ScanDigital.com from 2007 to 2015. During her time at Astreya, she held multiple roles, including CEO, President, COO, and CFO.[2][3] As CEO of Wpromote, Andrea Bendzick is overseeing key strategic decisions and has been instrumental in bringing in new talent to strengthen the agency's leadership team. [1]
- Andrea Bendzick, formerly the CEO at Astreya Partners, is now the new CEO at Wpromote, a tech-focused digital marketing agency based in Silicon Valley.
- The appointment of Bendzick as CEO is part of Wpromote's trend of attracting high-profile executives from the technology industry.
- Wpromote's latest appointments include Andrew Mahr as Chief Revenue Officer and Amir Feder as Chief Financial Officer, signifying a shift towards tech-savvy executives over industry veterans.
- Bendzick's extensive experience in tech-related businesses, including co-founding ScanDigital.com, makes her well-equipped to lead Wpromote in its finance and business strategies.
