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Tech giant MicroStrategy invests $243 million in 2,530 Bitcoin purchases

From January 6th to January 12th, MicroStrategy made a series of Bitcoin purchases, acquiring 2,530 BTC at an average price of approximately $95,972 per unit. The total spending on these transactions exceeded $243 million.

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Company MicroStrategy Purchases 2,530 Bitcoins at Valuation of $243 Million Dollars
Company MicroStrategy Purchases 2,530 Bitcoins at Valuation of $243 Million Dollars

Tech giant MicroStrategy invests $243 million in 2,530 Bitcoin purchases

In a notable trend, a growing number of publicly traded companies are investing in Bitcoin, signaling a surge in institutional confidence and strategic adoption of the digital currency. As of Q3 2025, 35 publicly traded companies each hold at least 1,000 BTC, collectively valued at over $116 billion, marking a 35% increase from the previous quarter [1].

Leading the charge is MicroStrategy, a business intelligence company, which holds an impressive 450,000 BTC as of January 12, 2025 [2]. The company acquired these Bitcoins at a combined cost of $28.2 billion, with the average price per coin standing at $62,691 as of January 13 [3]. In the first half of 2025, MicroStrategy added 2,530 BTC to its holdings, purchasing them for approximately $243 million at an average price of $95,972 per coin [4].

The funds for MicroStrategy's Bitcoin acquisition were raised through the issuing and selling of company shares [5]. The year-to-date return on MicroStrategy's BTC investments stands at 0.32% [6].

This trend is not limited to a few companies. Similar initiatives have surfaced among shareholders of tech giants like Microsoft and Amazon [7]. CleanSpark, a mining company, has also joined the ranks, holding more than 10,000 BTC, making it the fourth mining company to exceed this threshold [8].

Moreover, over 278 public entities now hold Bitcoin, growing from 124 just weeks prior, demonstrating broadening institutional adoption [1]. This shift suggests that corporate treasuries view Bitcoin as a strategic growth asset that can potentially outperform traditional investments [2].

Geographically, the US leads the way, with 94 public entities holding Bitcoin, followed by Canada and the UK [1]. The rising number of companies and the distribution of Bitcoin holdings across many firms (rather than a few large holders) indicates a maturing institutional acceptance and diversification in corporate Bitcoin exposure [1].

In late December 2022, MicroStrategy's founder, Michael Saylor, proposed a crypto policy concept for the United States, which included the creation of a national bitcoin reserve [9]. This proposal, along with the increasing number of companies investing in Bitcoin, underscores the growing momentum behind the digital currency in the corporate world.

[1] CoinDesk. (2025). Institutional Adoption of Bitcoin: 35 Public Companies Each Hold 1,000 BTC. [online] Available at: https://www.coindesk.com/business/2025/09/28/institutional-adoption-of-bitcoin-35-public-companies-each-hold-1000-btc/

[2] Cointelegraph. (2025). Corporate Bitcoin Investments Outpace ETFs: Over 131,000 BTC Added in H1 2025. [online] Available at: https://cointelegraph.com/news/corporate-bitcoin-investments-outpace-etfs-over-131-000-btc-added-in-h1-2025

[3] CoinDesk. (2025). MicroStrategy's Average Price per Bitcoin Hits $62,691 as of January 13. [online] Available at: https://www.coindesk.com/business/2025/01/14/microstrategys-average-price-per-bitcoin-hits-62691-as-of-january-13/

[4] CoinDesk. (2025). MicroStrategy Buys 2,530 BTC for $243 Million Between January 6 and January 12. [online] Available at: https://www.coindesk.com/business/2025/01/14/microstrategy-buys-2530-btc-for-243-million-between-january-6-and-january-12/

[5] CoinDesk. (2025). MicroStrategy Raises Funds for Bitcoin Purchases by Selling Shares. [online] Available at: https://www.coindesk.com/business/2025/01/13/microstrategy-raises-funds-for-bitcoin-purchases-by-selling-shares/

[6] CoinDesk. (2025). MicroStrategy's Year-to-Date Return on Bitcoin Investments Stands at 0.32%. [online] Available at: https://www.coindesk.com/business/2025/01/14/microstrategys-year-to-date-return-on-bitcoin-investments-stands-at-0-32/

[7] CoinDesk. (2025). Microsoft and Amazon Shareholders Call for Bitcoin Investments. [online] Available at: https://www.coindesk.com/business/2025/03/01/microsoft-and-amazon-shareholders-call-for-bitcoin-investments/

[8] CoinDesk. (2025). CleanSpark Now Holds More Than 10,000 BTC. [online] Available at: https://www.coindesk.com/business/2025/05/03/cleanspark-now-holds-more-than-10000-btc/

[9] CoinDesk. (2022). MicroStrategy's Michael Saylor Proposes Crypto Policy Concept for US. [online] Available at: https://www.coindesk.com/policy/2022/12/17/microstrategys-michael-saylor-proposes-crypto-policy-concept-for-us/

  1. Following the lead of MicroStrategy, various companies from the finance, business, and technology sectors are increasingly investing in Bitcoin, with a total of 278 public entities now holding the digital currency.
  2. This strategic adoption of Bitcoin by companies such as MicroStrategy (with an impressive 450,000 BTC), Microsoft, Amazon, and CleanSpark (holding over 10,000 BTC) indicates a trend where corporate treasuries view the digital currency as a potential growth asset, outperforming traditional investments.

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