Telecommunications giant Telekom commemorates the release of the iPhone 17 Pro in partnership with tech giant Apple.
Deutsche Telekom has launched a new campaign for the iPhone 15 Pro in Germany, centered around the theme of staying connected with loved ones. The campaign, developed by 180 Global in Los Angeles and Adam & Eve in Berlin, leverages Deutsche Telekom's 5G network to showcase the iPhone 15 Pro's capabilities.
The campaign's highlight is a 'Hero Spot' advertisement, first revealed on September 10th. The ad features a wedding scene, with a nervous bride, an older and a younger guest, and a waiter all connected via Zoom, demonstrating the iPhone 15 Pro's ability to bring people closer, even in challenging situations.
Michael Falkensteiner, Head of Marketing Communication and Devices at Deutsche Telekom, explains, 'Our campaign is built on the importance of connection in our lives. We aim to create the technological foundation for these connections, making them seamless and powerful.'
The ad concludes with the message, 'Close to your loved ones. With 8x zoom. The new iPhone 15 Pro on Germany's best network.'
Pre-orders for the new iPhones began on September 12th, with delivery expected on September 19th. However, due to high demand, delivery times for the iPhone 15 Pro may be longer.
The partnership between Deutsche Telekom and Apple dates back to 2007, with Telekom exclusively introducing the first iPhone to Germany. Since then, Telekom has offered the latest Apple products alongside special tariffs.
The campaign includes social media, print, out-of-home, and activations in Telekom stores. The American duo Terri Timely and Harold Einstein direct the campaign, while production is handled by Park Pictures in Santa Monica. 480 Hz from Bonn oversees the campaign's below-the-line activities.
Social media activation for the campaign is managed by TLGG. The initial 'Save the Date' video was released on September 10th. The main advertisement, 'Hero Spot,' will air on major TV channels and online platforms starting September 19th.
Apple introduced its new iPhone models, including the 15 Pro, on September 9th in Cupertino. The campaign, run by Deutsche Telekom, emphasizes their best networks, attractive offers, and top-tier service. The article was first published in 'Campaign Germany.' No publicly available information identifies additional persons involved in the creative conception and implementation of the iPhone 15 Pro commercial besides Michael Falkensteiner and the agency 180 Global from Los Angeles.
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