Tesla Employees Demonstrate Against CEO Elon Musk, Resulting in His Termination After One Day
Rebel Tesla Salesman Roars Against Elon Musk Amid Brand Crisis
Matthew LaBrot, a spirited former Tesla salesman, turned the automotive world on its head when he set up a website to protest Elon Musk's leadership at the company.
LaBrot, 35, had been a passionate Tesla enthusiast, driving a Cybertruck and a Model Y, and using the company's solar energy system to power his home. But after years of loyalty, he found himself disillusioned with Musk.
The breaking point came after Musk's acquisition of Twitter and his political actions, which LaBrot found at odds with Tesla's mission for sustainable energy. His frustration brewed over time, culminating in the launch of his protest website on April 24th.
Just 24 hours after parking his Cybertruck outside a Tesla takedown demonstration in California, LaBrot found himself out of a job. Unlike others who've kept quiet, LaBrot wants to change the tide of silence among Tesla employees.
Pro-Tesla, Anti-Musk
LaBrot joined Tesla in 2019 following stints in the real estate and retail industries. He rapidly rose through the ranks, eventually taking on a role in North American sales and delivery training program management.
But the charm of Tesla started to lose its spark as LaBrot grew increasingly concerned about Musk's leadership style and political leanings. He began to question Tesla's priorities after Musk bought Twitter and his involvement in U.S. President Donald Trump's election campaign.
When Musk made a controversial gesture during Trump's inauguration ceremony, LaBrot saw it as a personal affront. "When the CEO exhibits such behavior, it affects the entire company," LaBrot stated.
Despite Musk's assertion that his political activism wouldn't impact Tesla, LaBrot's on-the-ground experiences told a different story.
As customer interest waned, Tesla's sales team found themselves in a panic. LaBrot claimed that sales promotions and incentives became more aggressive, and the sales strategy shifted to convert every single potential customer.
LaBrot attributes the sales slump to factors such as customer alienation due to Musk's political statements, an aging vehicle lineup, growing international competition, and the overall U.S. electric vehicle market.
Industry analysts have backed these claims, pointing to declining Tesla deliveries and vehicle registrations in California, a key market for the company.
Web of Dissent
Over the months, LaBrot grew frustrated with Tesla's lack of internal communication about the impact of Musk's political views on sales. He felt that there was no guidance on how sales staff should handle protests and vandalism.
In April 2025, LaBrot published his website, which bore an open letter urging Tesla to dismiss Musk as CEO. Although credited to several employees, LaBrot admitted that he was the sole author.
Despite claiming anonymity, LaBrot had already garnered support from some fellow former Tesla employees. Since his dismissal, he has continued to participate in Tesla protests.
While some colleagues have embraced Musk's politics, many others have expressed concerns about his leadership style and political leanings. Some employees have even gone as far as to see it as a threat to Tesla's core values.
The controversy surrounding LaBrot's dismissal demonstrates the broader discontent within Tesla's ranks, as employees struggle to reconcile Musk's activism with the company's original mission.
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- Matthew LaBrot, a former Tesla salesman and now vocal opponent, grapples with the finance and business implications of Elon Musk's politics involved in the general-news, particularly his acquisition of Twitter and political actions, which largely contradicts Tesla's mission for sustainable energy.
- Amidst a brand crisis, Tesla's sales strategy shifted drastically, with promotions and incentives growing more aggressive and a push to convert every potential customer, largely driven by the lingering objections raised by individuals like LaBrot.
- The technology and automotive industry, and politics continue to intertwine, as Tesla salesmen like LaBrot find themselves grappling with objections to leadership styles, corporate priorities, and political leanings, affecting sales and overall consumer sentiment.
- Finance and business sectors, alongside technology and political news outlets, closely monitor the Tesla-Musk situation, as the saga unfolds with employees, such as LaBrot, voicing concerns and launching online protests – a trend largely indicative of a broader unrest within the company.
- As the general-news landscape continues to evolve, high-profile figures like Matt LaBrot take on the role of salesman-activist, leveraging technology platforms to voice their objections and stir dissent – a testament to the growing power and reach of individual voices in modern business and politics.
