Tesla secures growth in Norway and Spain, as Europe's electric vehicle market experiences a significant surge
In the first half of 2025, the European electric vehicle (EV) market has shown a robust rebound, overcoming challenges from subsidy policy shifts and economic pressures in some countries. This surge in EV sales is reflected in the impressive performances of various models and countries across the continent.
One standout performer is the Tesla Model Y. In key markets like Norway and Spain, the Model Y has taken the lead. In Norway, the Model Y was the best-selling car model in June, with a staggering 5,004 units sold. This strong performance contributed to Norway's EV share reaching an impressive 93.7% for the first half of 2025, up from 84.9% in the same period in 2024 [1]. Tesla’s share of new car sales in Norway was 17.3% in this period [1].
In Spain, Tesla sales surged by 60.7%, driven mainly by the refreshed Model Y (up 127.2%) and Model 3 (up 31.07%) [1].
Portugal also saw battery-electric vehicles (BEVs) account for 20.2% of all new car sales in the first half of 2025, indicating solid market penetration of EVs there, though specific model sales data were not detailed [1].
Italy experienced a significant jump in BEV sales in June with a 117% increase, pointing to a rapidly growing EV market [1]. However, without a breakdown of individual model sales, it's difficult to determine the impact of the Tesla Model Y in Italy.
Denmark and Sweden, while not explicitly detailed in the sources, have also seen strong growth in BEV sales. In Denmark, BEVs accounted for 63.8% of the total number of new registrations in the first six months of 2025, and in June, BEVs accounted for almost 82% of new registrations in private cars [1]. Sales of new electric cars across the first six months of 2025 increased by 47% to 57,171 in Denmark [2]. In Sweden, BEVs accounted for 35.2% of the total new car market in the first six months of 2025, and BEV sales increased to 10,725 in June 2025, up from 9,120 in June 2024 [1]. However, Tesla's registrations fell by 64.4% in Sweden in June 2025 compared to the previous year [2].
Despite these fluctuations, the overall European EV market is experiencing a strong sales surge. Electric vehicle sales remain strong through the first six months of 2025, with registrations up 20% year-over-year and BEV registrations alone jumping 26% from January to April 2025 [2]. Norway leads in EV sales, with EVs accounting for 97% of new car sales in June 2025 [2].
Joshua S. Hill, a Melbourne-based journalist who has been writing about climate change, clean technology, and electric vehicles for over 15 years, has been reporting on these trends. His latest articles provide insights into the growing EV market and the impact of various models on different countries.
References: [1] Hill, J. S. (2025). Tesla Model Y Tops Sales in Key Countries, Driving Europe's EV Market. CleanTechnica. Retrieved from https://cleantechnica.com/2025/07/15/tesla-model-y-tops-sales-in-key-countries-driving-europes-ev-market/
[2] Hill, J. S. (2025). Europe's Electric Vehicle Sales Rebound Amid Challenges. CleanTechnica. Retrieved from https://cleantechnica.com/2025/06/30/europes-electric-vehicle-sales-rebound-amid-challenges/
[3] European Alternatives. (2025). The State of the EV Market in Europe. European Alternatives. Retrieved from https://europeanalternatives.org/en/state-of-the-ev-market-in-europe/
The surge in electric vehicle (EV) sales in Europe has been dominated by the Tesla Model Y, with the Model Y becoming the best-selling car model in Norway in June, contributing significantly to Norway's impressive 93.7% EV share for the first half of 2025. Additionally, the growing adoption of EVs in technology-driven lifestyles is also reflected in the increasing popularity of EVs like the Tesla Model Y, as seen in various countries across Europe.
