Thailand's PRCA Conference in 2025 Focuses on Artificial Intelligence and Trustworthiness
The PRCA Thailand Conference, scheduled for 6th August 2025, will delve into the theme "AI: Truth, Trust and Thailand" at SCBx NEXT Tech, Siam Paragon, Bangkok. This bilingual, half-day event aims to bring together PR, tech, and business leaders to explore how artificial intelligence is shaping communication, trust-building, and reputation management in Thailand.
The conference will focus on several key agenda topics. Firstly, it will examine the influence of AI on communication and storytelling, exploring how AI technologies are redefining narrative construction and PR practices.
Secondly, the conference will delve into trust and ethics in AI, discussing challenges such as deepfakes, data ethics, and their implications for maintaining public trust.
Thirdly, the event will unveil findings from a new PRCA APAC x YouGov study on AI’s effect on trust, media consumption, and behavior within Thailand. This study will be presented by Wiwat (Alee) Khamsawai and Krishkanok (Kayla) Nima of Vero.
Practical real-world case studies from Thai experts on managing AI-influenced communication and reputation will also be shared. The conference will culminate in a fireside chat session featuring Jennifer Kok, Founder and CEO of Media OutReach Newswire, who will provide expert perspectives on AI in communication and media landscapes.
This conference offers a unique opportunity to hear from Thailand's top PR, tech, and business leaders and equips attendees with practical tools, fresh perspectives, and expert guidance for navigating the emerging AI era, with a particular focus on its unique impact on Thailand’s communication ecosystem.
The conference will take place from 1:30 PM to 5:30 PM. Please note that the content of the PRCA Thailand Conference announcement is solely the responsibility of the issuer.
[1] PRCA Thailand Conference Official Website [2] PRCA Thailand Conference Press Release
- At the PRCA Thailand Conference, PR, tech, and business leaders will collaborate to discuss how artificial intelligence is transforming business, finance, and the communication industry, with a focus on Thailand's unique landscape.
- During the conference, attendees will discover how artificial intelligence is impacting trust, ethical considerations, and technology aspects of various industries, including the art of storytelling, communications, and media landscapes.
