The question inquires about the optimal posting hour on Facebook in the year 2025.
Finding the best time to post on Facebook can significantly boost your engagement, impressions, and likes. Here's a detailed breakdown of the optimal posting windows for various industries, based on analysis from July 2025.
Best Times to Post Across Industries
- Media: Fridays from 5 to 9 a.m., and Sundays at 7 and 9 a.m. are the best times to post. Tuesdays, Wednesdays, and Fridays are the best days.
- Restaurants: Tuesdays at noon, Thursdays at 1 and 2 p.m., and Fridays at 10 a.m. are the best times. Thursdays and Fridays are the best days.
- Finance Industry: The best times to post are not specified, but using trending reel audio and Facebook hashtags, posting one or two reels per day at well-chosen times will help your posts get to the top of your followers' news feeds. Tuesdays, Wednesdays, and Fridays are the best days.
- Education Industry: The best times to post are not specified, but the best days are Tuesdays, Wednesdays, and Fridays.
- Travel and Tourism: Tuesdays through Fridays are the best days to post.
- Healthcare Industry: Wednesdays at 9 a.m. and Mondays from 8 to 10 a.m. are the best times to post.
Optimal Posting Times by Day
Here's a detailed breakdown by day with specific hours based on multiple analyses from July 2025:
| Day | Best Times (Local Time) | Notes | |-----------|---------------------------------------------|--------------------------------------------------| | Monday | 5 a.m., 9 a.m., 2–3 p.m., 7 p.m. | Early risers and mid-afternoon lull are prime; evening window helps too[1][3][5] | | Tuesday | 9 a.m., 1–3 p.m. | Mid-morning and early afternoon peak engagement[1][3]| | Wednesday | 8–11 a.m., 2–3 p.m. | Mid-morning until mid-afternoon favored; midweek is overall strong[1][3][4] | | Thursday | 8 a.m. – 12 p.m. | Primarily late morning window with steady engagement[1]| | Friday | 9–10 a.m., 3–5 p.m. | Morning and late afternoon align with end of workweek activity[1][2] | | Saturday | 9 a.m., 12 p.m. | Weekend mornings with a peak near noon[1] | | Sunday | 8 a.m. – 12 p.m. (less engagement overall) | Sunday less active; if posting, morning is best[1][3] |
Summary Insights
- Weekdays (Monday to Friday) see the highest engagement during working hours and breaks, especially 9 a.m. to noon and early to mid-afternoon (1–3/5 p.m.)[1][2][3][5].
- Posting before typical working hours (around 5 a.m.) on Mondays can capture early risers and gives posts a visibility advantage[1].
- Wednesday and Friday afternoons (1–3 p.m. or 3–5 p.m.) are especially strong for engagement, aligning with natural user breaks or wind-down periods[1][2][3].
- Sunday is the least active day, but if posting, morning hours are best to catch less frequent but possible engagement spikes[1][3].
- Evening posts (around 7 p.m.) on some weekdays can reach users during leisure time but generally see lower engagement than daytime peaks[5].
These findings align with Facebook audiences tending to check feeds during commute times, lunch breaks, early work hours, and afternoon breaks, reflecting typical daily routines for many users[1][2][4].
For best results, schedule posts according to this timing pattern adapted to your target audience's time zones and habits.
In Brief
The optimum posting windows on Facebook in 2025 are weekday mornings roughly 8–11 a.m. and early to mid-afternoon 1–3 p.m., with Monday and Wednesday having an additional early morning (5 a.m.) and afternoon (3 p.m.) edge respectively. Weekends show lower overall engagement but mornings remain the best bet on Saturdays and Sundays[1][2][3][4][5].
For maximum exposure, the best three times to post are 9:00 AM, 7:00 AM, and 10:00 AM. The best time to post reels is 9 PM. The worst day to post for restaurants is Sunday, and the worst day for media is Monday. For travel and tourism, the best days to post are Tuesdays through Fridays. The best time to post videos is between 12 and 1 PM.
- To optimize your content calendar when focusing on entertainment and lifestyle, consider posting on weekdays around 9:00 AM, as it has shown the highest engagement according to a detailed analysis from July 2025.
- For businesses in the technology and social-media sectors, using trending hashtags and posting one or two reels per day at well-chosen times, such as Tuesdays, Wednesdays, and Fridays, will help your posts get to the top of your followers' news feeds.
