Top Gaming Studios in China Reach an 80% Ad Integration Rate with InMobi
InMobi, a leading mobile advertising platform, has made a significant impact in China's gaming industry. The company has achieved a remarkable 80% penetration among the top 100 gaming publishers in China and has doubled the revenue for its Chinese partners between the first half of 2024 and the first half of 2025.
This announcement was made by InMobi, with the issuer taking full responsibility for its content. For more information about InMobi, please visit their website at www.inmobi.com.
InMobi's success in China can be attributed to its ability to help Chinese developers efficiently reach, acquire, and monetize high-value users across global markets. This is made possible by a dedicated team of local experts.
At ChinaJoy 2025, InMobi is showcasing its commitment to the Chinese developer ecosystem. The company's booth can be found at B906, Hall W3 of the Shanghai New International Expo Center (BTOB Business Negotiation Hall).
InMobi's full-stack ad platform sets it apart from competitors. It includes a Demand-Side Platform (DSP), a Supply-Side Platform (SSP), and owned-and-operated (O&O) media. This integrated approach to mobile advertising has been instrumental in delivering high-impact, user-centric ad solutions and custom monetization strategies for mobile publishers.
The growth and product innovation strategy of InMobi in China, highlighted at ChinaJoy 2025, focuses on leveraging its next-generation AI engine called Helix AI. This AI engine powers InMobi's full-stack mobile advertising platform, integrating DSP, SSP, and O&O media to deliver high-impact, user-centric ad solutions and custom monetization strategies for mobile publishers. Helix AI drives ad decision-making and campaign optimization at scale, enabling Chinese developers to efficiently acquire and monetize high-value users globally.
InMobi is also announcing the upcoming launch of Helix AI at ChinaJoy 2025. This proprietary intelligence engine powers ad decision-making and optimization at scale.
In addition to its success in China, InMobi has maintained a remarkable 90%+ client retention rate in the U.S. market. Meanwhile, Glance, an associate company of InMobi, is expanding its Glance Ads offering in India and Southeast Asia.
InMobi's focus is on measurable business impact through innovation in mobile ad technology, exemplified by Helix AI. This highlights both growth and product innovation as central pillars of InMobi’s China strategy at ChinaJoy 2025.
[1] Source: InMobi Press Release, [accessed on 2025-07-15] [2] Source: InMobi Case Study, [accessed on 2025-07-15]
- InMobi's success in China and globally can be attributed to its focus on measurable business impact through innovation in mobile ad technology, particularly its full-stack ad platform and the next-generation AI engine, Helix AI.
- Leveraging Helix AI, InMobi aims to deliver high-impact, user-centric ad solutions and custom monetization strategies for mobile publishers, while also expanding its business in technology-driven sectors like finance and business.
