Top-Performing Email Triggers: Principles and Samples
Boost your eCommerce game with top-notch triggered emails! Here's a lowdown on eight popular types and strategies to make 'em work:
1. Welcome Rockets💥
Quickly set the stage for awesome customer interactions. Share product highlights, explain brand values, and offer incentives through powerful welcome messages. Send these puppies as soon as a user validates their email address.
2. Confirmation Confetti🎈
Celebrate completed actions! Confirm subscriptions, registration, shipping, booking, and other deeds in these messages. Use double opt-in for extra safety, as required by GDPR regulations. Customize content based on the confirmation type: for example, give date, time, and further instructions for event confirmation, or item info for shipping trigger emails.
3. Reminders, Reminders 🕰️
Notifications for upcoming events and reservations help keep users in the loop. Send a series of reminders for webinars, conferences, and other online events. A sequence of 5 messages might do the trick, adjusted to the visitor's timezone, event name, speakers, agenda, and join link.
For offline events like concerts, ceremonies, and lectures, two emails may suffice. Add details about dress code, location, agenda, and arrival instructions, along with any exciting offers or promotions.
Reservation reminders should include available hotel services, local attractions, traditions, events, and weather forecasts.
4. Help Empty That Cart 🛒
If users add items to their cart but don't complete the purchase, send abandoned cart messages. Share information about their items, the total price, and availability, while offering incentives to make the purchase. Send these messages within two hours, 24 hours, and 2-3 days to maximize recovery potential.
5. Rekindle the Romance 💏
With only 20% of newcomers making purchases, re-engage inactive users by offering discounts, free shipping, or limited-time promotions. Send emails after a month, three months, or half a year of inactivity. Some may return, providing a boost to your sales.
6. Give Feedback a Voice🗣️
Valuable feedback is essential for improvement. Offer survey invitations via easy-to-use Google Forms, or other feedback systems. Boost response rates by opting for AMP forms, which could increase response percentages by 500%. Send invitations as soon as possible for the best results.
7. A Little Birthday Love 🍰
Birthday congratulations are an excellent way to make customers feel special. Collect birthdate information through regular interactions and celebrate by sending personalized birthday messages with exclusive deals and discounts. Send the message about a week before the birthday for maximum impact.
8. Password Headaches 🤕
Make resetting a password easy for customers. Send two emails: the first confirms the request, and the second verifies the password change. Always offer an option to skip the password reset process if users prefer that.
So, now that we've examined eight popular types of triggered emails for eCommerce, build your email set, export to your ESP, and automate sending at optimal times. Good luck, and may your customer list thrive!
Leveraging coding technology, you can personalize your triggered emails with dynamic content, enhancing customer interactions. For instance, in the 'Help Empty That Cart' sequence, you could use technology to display real-time product availability and pricing.
In the process of automating triggered emails, ensure that your technology seamlessly integrates with your ESP (Email Service Provider) to ensure optimal delivery and response rates.
