Transformed Running: Ciele Athletics Revolutionized Running Fashion and Technique
Ciele Athletics: Revolutionizing Running Apparel and Culture
Ciele Athletics, a Montreal-based running apparel company, has made a significant impact on the running world since its inception in 2014 by Jeremy Bresnen and Mike Giles [1]. Originally a humble hat brand, Ciele has grown into a full-fledged running apparel company, renowned for its high-quality, durable, and lightweight headwear and apparel designed specifically for runners worldwide.
The brand's products are now available in more than 1,300 stores across 43 countries, reflecting its significant international reach [1]. Ciele's commitment to sustainable and responsible innovation is evident, as it has been certified as a B Corp company [1].
One of Ciele's standout products is the GOCap PYN, a variant of the GOCap designed for logging significant time in the sun [1]. For those seeking comfort and versatility, the ATShort 5" Brief Shorts, priced at $75, are a great choice. These shorts are suitable for various activities and can double as swim shorts [1].
For runners who prefer a lightweight, packable jacket, the VNTJacket, priced at $180, is an excellent option. It blocks wind and provides proper ventilation, making it ideal for various running conditions [1]. For colder climates, the VLVInsulator Jacket, priced at $340, offers warmth and lightweight insulation, with vented panels to prevent overheating [1].
Ciele's DLYShort 5" Long Brief Shorts, priced at $80, are ideal running shorts. They feature a long liner for cooling, moisture-wicking, and odor control, and a lightweight outer layer with a durable water-repellent finish [1].
For those seeking a comfortable, high-performance T-shirt, the DLYShirt is a great choice. Known for its breathability, four-way stretch, UPF 50+ rating, and flatlock seams to prevent chafing, it's an excellent choice for runners [1]. For those who prefer a blend of silk and merino, the HLSTShirt Sorino T-Shirt, priced at $125, offers softness, anti-microbial properties, and machine-washability, making it suitable for various running conditions [1].
In terms of headwear, the FSTCap is a suitable choice for race-day or those with a smaller head, featuring RAYaway ceramic ripstop that deflects the sun's rays [1]. Ciele's signature hat, the GOCap, is known for its unique colours and five-panel design [1].
Ciele's impact on running culture is notable through its strong community engagement and grassroots initiatives. It has been a founding partner of The Speed Project’s LALV GRANT since 2022, fostering long-term support for running-related creative projects and athletes [2]. It also collaborates with the running community through contests like the "run your story" initiative, which highlights individual runners' experiences and stories, thus promoting inclusive storytelling within the running world [3][5].
The brand's recent launch into the Chinese market via a partnership with leading sports retailer TOPSPORTS indicates its ongoing growth and influence in global sportswear markets [1][4]. With its commitment to quality, innovation, and community, Ciele Athletics continues to shape the running apparel industry and culture.
[1] Ciele Athletics. (2021). About Ciele. Retrieved from https://www.cieleathletics.com/pages/about [2] Ciele Athletics. (2022). The Speed Project's LALV GRANT. Retrieved from https://www.cieleathletics.com/pages/the-speed-project-lalv-grant [3] Ciele Athletics. (2021). Run Your Story. Retrieved from https://www.cieleathletics.com/pages/run-your-story [4] Ciele Athletics. (2021). Ciele Athletics Expands to China. Retrieved from https://www.cieleathletics.com/blogs/news/ciele-athletics-expands-to-china [5] Ciele Athletics. (2022). Community. Retrieved from https://www.cieleathletics.com/pages/community
- The unique styles and high-performance fashion offered by Ciele Athletics have elevated its influence on the global running culture, marking a significant shift in the lifestyle and technology used by runners worldwide.
- Ciele Athletics' products, such as the GOCap and DLYShort 5" Long Brief Shorts, seamlessly blend fashion-and-beauty with sustainability, reflecting the brand's commitment to innovative and responsible cultural changes in the sportswear industry.
- As a trailblazer in the realm of sports apparel and culture, Ciele Athletics fosters community engagement through grassroots initiatives and collaborations, empowering a new generation of runners to embrace a diverse and inclusive fashion-inspired running culture.
