Trump Family's Real Estate Empire to Be Tokenized, Sparking Market Growth
Real estate tokenization, a process slower than other asset classes due to complexity and legal frameworks, is poised for growth. Witkoff, in collaboration with Donald Trump Jr., plans to tokenize the Trump family's global real estate empire, making luxury properties tradable like stocks on the stock market today. The market, projected to reach trillions of dollars, is gaining traction with financial institutions like BlackRock and JP Morgan adopting tokenized financial products.
Witkoff and Trump Jr.'s venture, World Liberty Financial, aims to launch a platform for real estate, lending, and stablecoin-backed products in the tokenized economy. This follows the launch of the USD1 stablecoin in March 2025, with plans to introduce lending and borrowing features for token holders. The next steps in real estate tokenization include infrastructure developments, more institutional players entering the market, and growing regulatory clarity.
Despite challenges, real estate tokenization has significant potential. It can unlock liquidity from high-value, illiquid assets and democratize investing, making luxury property investments accessible to a broader range of investors. Zach Witkoff, co-founder of World Liberty Financial, believes this will open investment access to the general public. In 2024-2025, an unidentified institution issued tokens of its money market funds' shares, further indicating the growing acceptance of tokenized financial products. Coinbase's launch of a 24/7 stock trading platform in the U.S. in 2025, involving tokenized stocks, also signals the increasing integration of tokenization into mainstream finance.
Real estate tokenization, despite its slower start, is gaining momentum. Witkoff's plans to tokenize the Trump family's real estate empire and World Liberty Financial's platform launch demonstrate the growing interest in this market. With financial institutions adopting tokenized products and projections estimating the market to reach trillions of dollars, real estate tokenization is set to transform the investment landscape, making luxury properties more accessible and liquid.
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