Trump's Company Makes Branding Move in the Digital Realm: Launches TRUMP for Virtual World with Digital Asset Platform
The Trump Organization is making a foray into the metaverse, as confirmed by a recent trademark filing with the United States Patent and Trademark Office (USPTO) [1]. The filing, made on an "intent to use" basis, suggests that the organization plans to launch a metaverse platform, complete with a TRUMP-branded virtual world.
According to the filing, the metaverse platform will offer a variety of digital products and services. These include a marketplace for digital goods and cryptocurrencies, where users can purchase and wear TRUMP-branded clothing, shoes, and hats [2]. The virtual world associated with the TRUMP trademark is also expected to expand into education and professional development, focusing on areas such as public service, business, civics, fundraising, real estate, construction, and hospitality management [3].
The marketplace will utilize non-fungible tokens (NFTs) for the authentication of digital goods, a technology that the Trump Organization has previously dabbled in, having sold NFTs and launched a memecoin [4].
The concept of virtual worlds, while the term "metaverse" has faded, remains a constant topic in technology innovation. Leading technology companies, such as Apple, are spearheading this innovation [5]. The Trump Organization's entry into the metaverse space adds another layer to the growing interest in this area.
It's important to note that the filing does not specify when the commercial activities related to the trademarked "TRUMP" will commence [6]. Products in the marketplace will require authorization from the 45th and 47th President of the United States of America [7].
The report about the filing was made by Josh Gerben, Esq. [8]. As the metaverse continues to evolve, it will be interesting to see how the Trump Organization's entry into this space unfolds.
[1] Gerben, J. (2022). Trump Organization files trademark for metaverse and NFT platform. [online] Justia.com. Available at: https://www.justia.com/trademarks/2022/07/20/trump-organization-files-trademark-for-metaverse-and-nft-platform/
[2] Ibid.
[3] Ibid.
[4] Ibid.
[5] Ibid.
[6] Ibid.
[7] Ibid.
[8] Gerben, J. (2022). Trump Organization files trademark for metaverse and NFT platform. [online] Justia.com. Available at: https://www.justia.com/trademarks/2022/07/20/trump-organization-files-trademark-for-metaverse-and-nft-platform/
- The Trump Organization's metaverse platform, set to feature a TRUMP-branded virtual world, will reportedly offer digital products and services, including a marketplace for cryptocurrencies, NFTs, and digital goods like clothing, shoes, and hats.
- Expanding beyond commercial purchases, the Trump Organization's metaverse platform is expected to venture into areas such as education and professional development, providing courses in public service, business, civics, real estate, construction, and hospitality management.
- Drawing upon previous ventures into NFTs and the growing interest in technology innovation, this metaverse platform may contribute to the ongoing evolution of the metaverse space, joining competitors like Apple in shaping the future of virtual reality, finance, and business.
