Unveils Ready Player Win: Mobile OEM Advertising Strategy for Gaming Applications - A Guide by AVOW for Gaming App Advertisers in Mobile Environment
In a press release from AVOW GmbH, the award-winning global app-growth company specialising in mobile OEM advertising, has announced the launch of its new guide, "Ready Player Win: The Mobile OEM Advertising Playbook for Gaming Apps." This comprehensive resource aims to help app developers and marketers tackle rising ad costs, privacy shifts, and user acquisition challenges.
The guide details strategies for gaming marketers to scale user acquisition, boost Return on Ad Spend (ROAS), and unlock growth through mobile OEMs and alternative app stores. By leveraging device-level attribution, proprietary OEM data, and native ad formats integrated seamlessly into the user experience, gaming apps can tap into a vast audience of over 1.5 billion daily active users, provided by partnerships with OEMs like Samsung, Xiaomi, Huawei, OPPO, Vivo, and Transsion.
Key strategies outlined in the guide include:
- Utilizing OEM proprietary systems that provide aggregated, event-level data, enabling precise campaign optimization, reducing wasted ad spend, and improving ROI tracking beyond traditional probabilistic models.
- Balancing advertising and user experience by deploying rewarded videos, native placements, and Dynamic Preloads that blend naturally within OEM environments, maximizing engagement without disrupting gameplay.
- Enhancing retention via early engagement mechanisms such as curated app recommendations and Dynamic Preloads, which capture users before installation and foster higher lifetime value (LTV) using device-level analytics available through OEM channels.
- Leveraging privacy-compliant, direct device-level attribution for more accurate insights and predictive analytics to optimize ad placement and timing within OEM platforms.
By embracing the mobile OEM advertising ecosystem and alternative app stores, gaming marketers can unlock new growth opportunities, achieve better campaign scale, and improve ROAS through more efficient, targeted user acquisition strategies integrated deeply with the mobile device environment.
The guide includes insights from experts such as AppsFlyer, MobileAction, Sensor Tower, Singular, Xiaomi, and others. It also provides ASO tactics for alternative app stores, campaign results from top gaming studios, and strategies for acquiring high-quality users and scaling performance across Android markets.
With more than 100 advertisers on their roster and offering clients over 10 million monthly downloads, AVOW supports casual to midcore games across established and growth markets. In 2024, mobile gaming saw 46.3 billion downloads, 5 trillion ad impressions, and over 390 billion hours of gameplay.
As mobile gaming continues to grow, with over 300,000 advertisers projected in 2025, leading to rising CPIs, reduced targeting, and saturated channels, AVOW's "Ready Player Win" guide serves as a valuable resource for gaming app developers and marketers looking to stay ahead of the competition.
For more information, please contact AVOW Global PR at [email protected] or visit their website at www.avow.tech.
[1] Source: AVOW GmbH [2] Source: Statista [3] Source: Newzoo [4] Source: App Annie
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