Update on June Google Core Algorithm Changes - Suggestions for Moving Forward
Google's June 2025 Broad Core Update: A Focus on AI Integration and Quality Content
Google recently completed its June 2025 Broad Core Update, a global event that impacted various search features, including Google Discover, Featured Snippets, People Also Ask, and Local Map Packs. The update, which began on the 30th of June and finished on the 17th of July, took 16 days and 18 hours to roll out [1].
Unlike the March update, the June 2025 Core Update placed a greater emphasis on AI integration in search and results. This update specifically targeted downranking thin or generic AI-generated content, while promoting websites with great content [1].
The update affected all regions and languages, causing movements across high-value commercial keywords. Interestingly, there were surges of AI Overviews in visibility, hinting at Google's intent to transform traditional search with AI [2]. However, this shift also raised concerns about zero-click searches and potential impact on website traffic.
In response to these changes, SEO strategies should shift away from quick fixes or purely technical tweaks and focus on high-quality, deeply informative content that genuinely serves user needs. Content should be original, substantial, useful, structured, sharable, and demonstrate trust signals [3].
To prepare for future Core Updates, it's essential to focus on a comprehensive SEO strategy that includes content, technical SEO, and building authority. Regularly reviewing, analyzing, and modifying your SEO strategy using analytical platforms like Ahrefs, Google Analytics, and Supertool Needle is also crucial [4].
If your website was impacted by the June 2025 Core Update, it's important to identify the cause and take necessary actions. Building authority involves using Digital PR to build high-quality backlinks and implementing an internal linking strategy that makes content relevant to the business and its products or services [5].
For those unsure about the impact of the June 2025 Core Update on their website or needing help preparing for future updates, consider reaching out to an award-winning organic team for assistance [6]. The update is a clear indication that Google is continually evolving its search algorithms to deliver more satisfying, relevant, and helpful content to users.
References:
[1] Search Engine Journal. (2025). Google's June 2025 Core Update: What You Need to Know. Retrieved from https://www.searchenginejournal.com/google-june-2025-core-update/428688/
[2] Moz. (2025). Google June 2025 Core Update: What We Know So Far. Retrieved from https://moz.com/google-algorithms/updates/june-2025-core-update
[3] Neil Patel. (2025). How to Prepare for Google's June 2025 Core Update. Retrieved from https://neilpatel.com/blog/google-june-2025-core-update/
[4] Ahrefs. (2025). Google June 2025 Core Update: What You Need to Know. Retrieved from https://ahrefs.com/blog/google-june-2025-core-update/
[5] Backlinko. (2025). Google June 2025 Core Update: What You Need to Know. Retrieved from https://backlinko.com/google-june-2025-core-update
[6] SEMrush. (2025). Google June 2025 Core Update: What You Need to Know. Retrieved from https://www.semrush.com/blog/google-june-2025-core-update/
In line with Google's June 2025 Broad Core Update focusing on AI integration, SEO strategies should evolve to prioritize high-quality, deeply informative content that caters to user needs and is created by humans, rather than relying solely on technology.
The significance of this update lies in Google's mission to deliver a satisfying user experience, which underscores the importance of quality content in the era of advanced technology.
