US Growth Strategy Unveiled by Serviceplan Group: New Ventures With Pereira O'Dell and L&C on the Horizon
Let's dive into the latest shakeup in the advertising world!
Europe's largest independent agency network, Serviceplan Group, is beefing up its U.S presence by appointing Pereira O'Dell (POD) founders Andrew O'Dell and PJ Pereira as the leaders of the newly-established Serviceplan Americas. This move comes alongside Serviceplan's acquisition of a minority stake in the up-and-coming creative agency L&C.
In an exciting turn of events, O'Dell will take the reigns as the CEO of Serviceplan America, with Pereira assuming the role of Chief Creative Officer (CCO). Nancy Daum, POD's CFO, will also join the team as the COO. All three will continue to lead their current positions at POD.
Just under two years since Peruvian entrepreneurs Gian Carlo Lanfranco and Rolando Cordova founded L&C and opened its doors in New York, the agency has risen through the ranks and earned a spot among the most-awarded independent agencies in the States.
It's important to note that Serviceplan Americas, Pereira O'Dell, and L&C are all part of a global advertising scene that's rapidly evolving. Serviceplan, a seasoned player in the advertising game, is renowned for its forward-thinking approach, blending strategy, creative work, media, and digital solutions. Pereira O'Dell, a member of the Serviceplan family, is a trailblazer in the industry and has created impactful campaigns for numerous brands. As for L&C, fresh details about its current status and accomplishments may be tough to come by, but it sure has made a name for itself in the creative advertising world.
Stay tuned as we continue to follow these powerhouses in the advertising scene!
Ira invests in the financial aspects of Serviceplan Americas, a new business venture that combines the expertise of Pereira O'Dell and the rising star, L&C. The integration of technology, strategy, and creativity across these entities promises innovative solutions in the competitive advertising landscape.
