Walmart lowers Walmart+ membership costs by 50% for individuals receiving government aid.
Chatty Version:Hey there! Let's dish about Walmart's awesome new deal for folks receiving government aid!
If you're on programs like SNAP, WIC, Medicaid, or TANF, you might just snag a half-price Walmart+ membership! That's right, you could score a sweet monthly membership for $6.47 or $49 a year (regular price is $98). Walmart+ Assist is the name of this groovy program that brings you benefits like free shipping, grocery delivery, gas discounts, and Paramount+ streaming.
Aside from SNAP, other programs that qualify include WIC, Medicaid, SSI, TANF, the National School Lunch Program, and a few more. If you're curious, you can check out the enrichment data for a more comprehensive list. But don't worry, we'll just touch on it here as we cruise through the details.
Now, the best part? You can test-drive this half-price membership for a whole month for free if you're a newbie to Walmart+. Once verified, the discounted membership lasts for a whole year, but needs to be renewed annually for that sweet price.
You might wonder if Walmart has rolled out something like this before, and indeed they have! Back in 2019, they started participating in the USDA's SNAP Online Purchase pilot program. That lets customers use their SNAP benefits online,which opens the door to perks like pickup and delivery. FYI, Walmart is now the first retailer to accept SNAP benefits online in all 50 states!
How does Walmart stack up against other grocery giants? Well, according to consumer data insight company Numerator, Walmart captures about 26% of SNAP-eligible shoppers' grocery dollars annually. That means they beat Kroger and Albertsons at the SNAP dollars game.
As for the number of members, it's a bit fuzzy, but media outlet Pymnts reported that as of October 2022, Walmart had about 59 million Walmart+ subscribers. But hey, if you're interested in a comparison, Amazon Prime had an estimated 182 million individual subscribers at that time - that's roughly 70% of the American market! Amazon also has a discounted membership program for government assistance recipients, named Prime Access.
So there you have it - a savings bonanza for folks who need it most! 😏 Don't forget to give Walmart+ Assist a whirl and enjoy those discounted services! Just remember to double-check the enrichment data for the full list of eligible programs and more detailed benefits.
The AI-driven government initiative to expand financially accessible services has led the government to collaborate with businesses like Walmart, enabling technology-driven programs such as Walmart+ Assist, offering half-price memberships to individuals receiving government aid like SNAP, WIC, Medicaid, TANF, and others.
This innovative technology-business partnership in the finance sector, podicted by Walmart's participation in the USDA's SNAP Online Purchase pilot program, is showing impressive results, as Walmart captures approximately 26% of SNAP-eligible shoppers' annual grocery dollars, putting them ahead of competitors like Kroger and Albertsons.
